How to Choose & Apply foundation

If you feel your complexion looks good then you feel good!!

So this week I’ve decided to give you all a little insight into achieving the best base for you. I want to show you just how effective my tips & techniques are at giving the results every girl wants. These pictures are NOT edited or filtered and you can see my personal before and after results. Ok so first of all, I always advise my clients to look at their skincare routine if they have any skin concerns. However, as an award-winning makeup artist, I can correct, conceal, and blur imperfections literally with my eyes closed. Its something I really focus on and its what gives me the edge on creating my flawless bridal looks.


My steps to ‘Ace your Base’ are to choose a primer that suits your skin type. So if you have dry skin choose a hydrating primer. I love ILLAMASQUA Hydra Veil as its a gel formula that sinks straight in to leave the skin bouncy & smooth. Alternatively, if you want a matte finish or have an oilier complexion then the ILLAMASQUA Matte Veil is perfect. For dull lackluster skin, the ILLAMASQUA Beyond Veil is a game changer!! It is a highlighting primer that gives the skin a lit from within look. All of these primers feel beautifully comforting on the skin and kindly smooth out the appearance of fine lines & wrinkles. I’ve tried so many primers and they are honestly not worth buying, they either end up rubbing off the skin or leave a weird film over the skin. So I would really recommend investing in one of these pots of magic.


It’s best to cover any blemishes with a concealer that has skin nourishing properties. I love TARTE Shape Tape Concealers. They are made from Amazonian clay and contain shea butter to moisturise, mango butter to nourish and licorice root to brighten dark circles. A little goes a long way here so simply pat over the blemish, pigmentation and dark circles. For Rosacea or red skin patches a specific concealer in a green tone will cancel out the redness underneath the foundation base. For deep dark blue circles underneath the eyes a colour corrective cream in a coral will cancel the blue/purple tinge and then concealer can be applied over the top. The key to concealing flawlessly is to apply the right product and blend in small amounts.

B A S E / F O U N D A T I O N

Choosing your foundation can be tricky, which tone? which undertone? matte? dewy? Or full coverage? I always match my clients base according to their natural skin tone and skin type. It looks more complementary to colour match this way even if you want the tone darker. It’s best to add bronzer or contour for a deeper tone afterwards. The other question is do you want full coverage, matte or a dewy look as this will determine the finish.

Application: I love ILLAMASQUA foundations they blend beautifully and look like real skin with true to skin colour tones. I add a few drops of COVER FX Custom Enhancer Drops to give a glow too. I also adore the Hollywood Flawless Filter from CHARLOTTE TILBURY. You can either add this to the foundation or its perfect to add a thin veil before foundation. This gives a truly dreamy glow to the skin. Buff in the foundation in a circular motion using a specific foundation brush. I love the REAL TECHNIQUES foundation brush, its super-soft and blends the foundation effortlessly. Only add small amounts and blend and then add more if you need it. The beauty of ILLAMASQUA Skinbase is that it is a buildable formula so you can really build up to a full coverage look or keep it light and natural. I finish by pressing in the CHARLOTTE TILBURY Airbrush Flawless Finish Powder all over the face gently pressing in to minimise any shine, set the foundation, and give an airbrush finish to the skin. Then you can add your blush & contour to define the structure of the face.

So there you have it, your flawless makeup prescription. If you would like to book a personal online makeover course then click the link to find out how to learn the professional tips & tricks to get The RubyLoves Effect.

So guys let me know if you try out my tips & techniques and I will be back next week with more RubyLoves advice and fabulousness!!

Don't forget to subscribe down below

Lots of Love


RubyLoves xxx

35 views0 comments

Updated: Jul 21, 2020

Hello guys! My name is Lynette and this is the first blog that I am writing for my own brand - RubyLoves. I’ve written many blogs, reviews & articles for other brands. In fact, one was recently published in The Guardian woo-hoo!!

All about me and My daily Self-care routine

I’m a busy mum of two amazing children and I thrive on living life and sharing my creativity with the world.

Running a successful business for me means doing what you love and sharing your knowledge & passion. My goal is not to reach a place of perfection but to be truly authentic and just be myself. To get this balance right it all starts with me and basically its about having a fulfilled life with meaning & purpose...otherwise what is the point? It’s so easy to slip into auto-pilot and not really live your true life. After all, we are not here just to exist and survive we are here to live to our full potential and go after those dreams. I believe that what we do every day, our daily routine, where we focus our energy defines what we achieve.

So I thought I’d put together some of my self-care habits. I have only recently implemented these into my life but wow the difference they have made. I sort of did these before lockdown but not regularly. I’d do them when I had the time and I have to say that time would only be made once I’d done everything on my to-do list.

6 am - Yoga & Meditation - I’ve practiced Yoga for over 20 years and I just love the way it makes me feel. It’s such a lovely uplifting way to work out and it really stretches out my whole body. Meditation has always been something I have wanted to try but never had the time….I know, I know surely I could find 10 minutes in my day but I really didn’t think I had time for anything else in my life. I use 2 empowering apps to meditate; CALM and THE SCOUSE GURU which are both truly life-changing. I feel like i am in tune with my mind & body and really nurturing my true self. I call these 2 practices my anchor.

6:45 am - Smoothie - So I love to blend up a vegan protein powder with fruits, spinach and coconut milk. I also put some turmeric & ginger in too to really boost it. Then I work for a few hours on my business which could involve social media planning, updating my website with fresh content, and watching motivational podcasts/videos.

8:45 am - Wake the family up for a lovely healthy breakfast.

I love to do a weekly facial, so I do a double cleanse, exfoliate, moisture mask, serum and then apply moisturiser to finish and this gives my skin a weekly boost. I usually have a soak in the bath, cleanse & exfoliate and then while im in the bath ill put a moisture mask on it really does feel so pampering. Then I will use my serum & moisturiser. I love to use Molton Browns Cypress Sea foaming bath for my ritual nightly soak the smell is so fresh & clean. This totally relaxes my whole body and gives me 20 minutes to listen to an inspirational podcast. We all need a reminder or booster to keep us in the right mindset.

At home I absolutely love to burn wax melts. I love how they gently spread their aromas in a lovely natural way. My fave brands are Aggys Handicrafts & Rose Scentsations on Instagram. Rose Scentsations is currently doing a discount code of 10% off orders over £5. To get this fabulous offer head over to their Instagram page @rose_scentsations and type in the code rubyloves10 when you place your order.

I feel this new daily routine has really helped my mental & physical health immensely. I would love to hear what you all think of my routine and what your self-care tips are.

Each week I’m going to be blogging about different aspects of my life, my business, what makes me tick, life hacks, wellness, makeup & skincare tutorials and so much more. I cant wait to share them with you. I have to say without implementing my daily routine I would not be here now typing this blog and have the next year of blogs planned out. I've wanted to do this for so long and now its finally happening!! Hope you enjoy it and please let me know what you all think.

Lots of Love


RubyLoves xxx

104 views0 comments