Being a wedding make-up artist and beauty blogger, I thought this week’s blog title was perfect. I think I’m one of those people who once I have a focus in my mind then there really is no stopping me. I will do whatever it takes to create that vision and make it a reality. However, it doesn't happen by itself and the one thing I've learned is to plan how I am going to reach my goals.

About Time

I give myself a time frame of when I want to achieve my goal and then I work backward's and break it down into segments. At this stage, dissecting your goals is a time-consuming task but don't rush it and be realistic about what you can and can't do. If you need to learn a new skill then put your energy into that. One thing that I have learned the hard way is that more often than not tasks take much longer than I would allocate and it would throw off my whole schedule. Today, I am much more realistic about the timings. I think anything creative is more prone to taking longer but it is always worth that extra attention.

Self Education

I am guilty of trying to do everything myself and feeling like it is always my responsibility to do it all. It all needs the RubyLoves effect! But, I am learning to delegate my tasks to make life easier. I have always been a person that typically doesnt ask for help. I will struggle along, research things and try and find as much information as i can. Self-education has become such a big part of my life and I actually think I will be a life-long learner. I crave knowledge, my mind is constantly hungry to learn the mechanics of a subject.


When you run a business, unless you have a team around you to help you, then you will be the person to say ‘I Do’ to every task. Like anything it can be overwhelming the more things you say ‘I Do’ to. I am a solution-based thinker so I usually come up with ways to make my life easier. One thing I cannot live without is my planner. I would never remember a thing without it. Our lives are so busy with being a mum, running a home and being all the facets of a person that we are to everyone around us.

Get Organised

How I make it easy for myself is to plan my whole month, then my week ahead, then I do a daily planner too. It sounds like a huge effort but by putting this time in now it completely free’s my mind to actually create the best I can, organically, without getting distracted and thinking of all the 100’s of things I need to do. It gives me that clear mind to focus all my energy on one task at a time. The monthly tasks eventually filter into my week ahead plan and that eventually flows into my daily plan. The system constantly evolves as I add fresh tasks to complete each month but I have a clear way of monitoring what I am doing. I love this method as it also shows me the tasks that i keep putting off. You know the ones that you dont seem to find the time to do, so you put them back a week. These are usually tasks that I struggle with, dont know how to do or simply dont like to do. This system really helps to sift out what you are and are not achieving.

Don’t Worry

Dont beat yourself up about this! We are all human and allowed to have things we dont want to do. A way of overcoming this is to find out why you havent done each task. If its simply because you dont like it then I’m afraid my advice is to bite the bullet and do that task first, get it out the way and then move on to the rest. You will be much more productive and can forget about that task too. If its because you dont know how to do it then get online and learn that skill, empower yourself and get ahead!

I hope you have enjoyed this weeks blog and it helps you to create your own fabulousness. Dont forget to subscribe and please let me know if you would like me to share a specific topic in my blog.

Lots of Love


RubyLoves xxx

We are nearly at the end of the strangest year of our lifetime - 2020. What has happened to you? The life you had prior to the pandemic? I think it’s safe to say we have all been trying to make the best of all the uncertainty and make that our ‘new normal’. Coping with being at home more, not seeing our loved ones when and how we want to and the fear of this invisible threat.

I remember in the beginning, I would watch the news and check my phone for the latest developments. Then I thought that is all I am giving my mind to deal with - Catastrophe, Chaos, and Anxiety. I decided that has got to stop, I don’t need to hear about it all day long.

For me this year has brought about many achievements that I have wanted to do but never had the time. I started writing this blog, had my work published in a fabulous online Magazine based in LA & I re-vamped my website. I have built my followers on my Instagram account and I have a few more exciting projects that I will be launching very soon.

HOW DID I DO IT ALL and where did I start?

I needed to replace the negative input with positivity and I started listening to motivational podcasts about mindset, business, and achieving the life you want. I started taking notes and realised I loved what I was learning and my ideas for my own goals started to flow. I’d already written blogs for other brands and I wanted to focus on my own voice and share my knowledge on makeup, skincare, lifestyle & wellness.

I wrote my goals down but this time with the focus of achieving them not just writing them down and dreaming about them. I like to work in 3-month chunks it is much easier to see if what you are doing is achieving results and then you can tweak it and move forward. I have done lots of research & read lots of books and given myself the capabilities to move these goals off the paper and into motion. I believe when you are in-tune to what you really want you are like a magnet for anything that can help you along the way. Who you surround yourself with, the internal dialogue and your overall attitude.

None of this comes easy, you have to switch your brain to the right frequency of abundance and gratitude. It does take time, energy & consistency but it is so worth it. I have a few steps to get you started:-

1. Think of the area you want to change or improve.

2. Why does it need to change or improve?

3. Break the goal down into segments and then work on each piece and set yourself a time frame.

4. Get help if you need to - don't be afraid to ask for help.

5. Never compare yourself to others

Now, imagine how you would feel in 1 year if you didn't make this change? Imagine how you would feel if you didn't do this in 5 years time?

Then, imagine yourself in 1 year if you did achieve your goal. What would you feel like, look like and how would this goal enrich your life? Focus on these answers, this is the outcome you want for yourself. You deserve it and you will find a way to make this happen.

You really are capable of achieving anything you set your mind to.

Set YOUR Goal.

Change YOUR Life.

I hope you make all your dreams come true and enjoyed reading this weeks blog. As always send with lots of love and RubyLoves fabulousness!!

Lots of Love


RubyLoves xxx

One of the most asked questions I get is ‘what is the best mascara’? I am actually really picky and I have to say I have some definite do’s and don’ts with mascaras. I am quite a tough customer and where lashes are concerned not easy to please. I love trying new products that claim X, Y, Z. There are so many mascaras on the market right now, you wouldn’t know where to start. The first mainstream

mascara was developed in Chicago in 1915 by a teenage boy believe it or not. He wanted to help his sister Maybel as she was using soot mixed with vaseline to coat her lashes. He called it Maybelline Cake Mascara and it came in a tin with a brush. Using his sister's first name and the ingredient vaseline the name Maybelline was born and this was the first of many cosmetic products from the beauty giant.

I think we are all guilty of ‘Mascara Face’ that funny way you pull your face when applying mascara. There is actually no real reason for doing this. I remember I would watch my mum putting on her makeup and think she looked so funny with her mouth open to apply her mascara and then she would finish and look beautiful. One thing that puts me off mascara is when you take the wand out and it is thick and gloopy with mascara. I hate how messy it can be and I don't have time to be getting rid of the excess mascara. So this is a real No-No for me, even if it's really good I still can't be bothered with the hassle.

Another thing I have found is the wand itself can really make a difference to the application of the mascara. My ultimate preference is a slim brush that allows me to get right to the root of the lashes and wiggle to the tip. This stops the lashes from clumping together and really emphasises the length and lash definition too. Advances in technology have delivered many wand varieties to the market. A fabulous wand idea is from Charlotte Tilbury’s Push-Up Lashes Mascara, it has a flat side to apply the mascara in a lifting motion and then on the other side is the volumising bristles to plump up the lifted lashes. A dream team right there!!

Mascara can be a messy part of the makeup routine if you get it wrong. My tip if you get any on your lid or around your eyes is to wait until it's dry and then pick it off otherwise it tends to leave a grey smear on the skin.

One coat or two? For me its always one coat as I prefer my lashes to be really defined. Adding a second coat is a personal preference and this is definitely for adding more thickness, drama, and depth to your lash line - so perfect for an evening look. Don't forget your lower lashes either. Applying the mascara in a vertical position will add just the right amount of mascara to your lower lashes without saturating them and causing smudges.

One final tip - repeat after me:-

Never, ever pump the wand in and out of the bottle! All this does is introduce air inside the bottle and makes the mascara dry up quicker. Only ever keep mascara for a maximum of 3 months. Any longer and you will be introducing your eyes to unwanted bacteria and a crustier version on your favourite mascara.

I have my top 5 mascara's some of them are oldies but goodies and there are a couple of newbies on the block too.

One of my old favourites is - MAC - Extreme Dimension 3D Black Lash this has that super skinny brush head that really lovingly coats every single lash effortlessly. This colour is really blacker than black and feels nourishing on the lashes too.

True Makeup Artist Kit Staple - Maybelline - Great Lash Mascara! in the iconic lime green and pink packaging you literally can't go wrong with this mascara. One is sold every 2 seconds and has been the top-selling mascara for decades in the US. Its a dream to apply with a lovely soft bristle head it just does what it says its a great lash mascara.

I fell in love with this brand for its fabulous results but also for how nourishing their ingredients are - Tarte - Lights, Camera, Lashes in Black. This gives that smokey eye the Va-Va-Voom you are looking for, perfect for any girls night out. Kind lash loving ingredients really look after your lashes too so you have guilt-free results every time.

Rodial - Glamolash XXL in Black - is a true lash warrior and never fails to amaze me. I can use this on literally anyone and the lashes just come to life. This formula is super black and clings to every lash fibre creating an intense plumped up lash line effect.

Last but not Least is - Charlotte Tilbury - Push Up Lashes Mascara, this has a super lifting effect with ultimate volume creation as a double whammy. This new launch sells out as soon as it comes back in stock so be quick and get on the waitlist!

Lash extensions and lash lift treatments have entered the beauty market place giving another alternative to wearing mascara. This trend is growing rapidly and becoming a new addition to our beauty regimes. Lashes are big business with a reported $8.1 billion in the last year on Mascara alone. Whatever your preference I hope my guide has given you a little help in choosing the right mascara for you.

Don't forget to subscribe down below to join the RubyLoves Community

Lots of Love


RubyLoves xxx

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